We are aiming our film at people of the ages of 15-25, and mainly aiming it at males throught this age group but also particular females too. This gives us a wider target audience and more viewers. We are also aiming it at a social grade of B, C1 and C2, and our psychographic segmentation target it mainly at rebels, but also mainstreamers and hedonists.
This mood board represents the type of people we are aiming our film at. The things the like, enjoy, do, watch, wear and generally act like.
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